On Friday, June 20, 2025, Netflix released its current most-watched movie of all time, KPop Demon Hunters. This musical comedy was a shock to the film industry, quickly pushing past Red Notice in the Netflix ranks.

The song “Golden” from the movie’s soundtrack took the number one spot on Billboard Hot 100 in its first week of release. The album also peaked at #2 on the Billboard 200 albums chart and has garnered billions of global streams.

Needless to say, the film resonated with many, but why is that?  Why did K-pop Demon Hunters have such a record-breaking reach?

The content and the structure of the editing are what make this movie a unique phenomenon. Fans compliment its visuals, catchy songs, and expressive writing.

Mr. Kurnas, a teacher in the English department, says, “The art is amazing. It tells a classic story of a character who puts aside her troubles to save the day.” He explains that the movie perfectly mixes comedy and drama.

The movie’s real themes resonate with both K-pop and non-K-pop fans, touching on topics like self-acceptance, relationship struggles, and jealousy. The music, as well as the story, stuck with viewers. Some of the most popular tracks are “Golden,” “Soda Pop,” and “Your Idol.”

There are a few suspicions as to why this movie did so well, one of them being the K-pop aspect of it. In recent years, Korea has fascinated the globe with its customs. Korean skincare, food, and music culture have been going viral on various social media platforms. As it takes place in South Korea, K-pop Demon Hunters is an example of how powerful trend culture is.

The viewership of K-pop Demon Hunters is somewhat of a phenomenon, so much so that Sony announced that they will be making a sequel. Both Sony and Netflix’s standards have risen exponentially in the animation and movie departments. Kpop Demon Hunters is on its way to being one of Sony’s most established franchises next to Spider-Man: Into the Spider-Verse, with lots in store for its future.